Build on Purpose Programme

Typical Symptoms

The CEOs we typically work with lead companies which have succeeded at startup - there's a team of a dozen or more in place, there's revenue and cash flow, and they're ready for scaling. Often, they've hit one or a combination of the following:

• CEO too frequently firefighting or diving into individual deals
• Organisation not growing as strongly as they'd like, or they've hit a plateau
• There's too much dependency on the CEO, and the leadership team's not carrying as much weight as the CEO would hope
• It's hard to feel a sense of control
• Too many strategies, too few implemented to conclusion
• Values and Purpose are important, but aren't as visible or explicit in how the company works as they'd like

Programme Outcomes

The main outcome of the Build on Purpose programme is a CEO and leadership team that are in control, a business that's scaling intentionally and in a manageable way, and a more enjoyable and values-centric company.

Along the way, we build the following:

• A practical understanding of what's involved in growing a profitable, values-centred business
• Clarity and alignment on the purpose and values of the organisation, and a practical way to embed these into the day-to-day
• A clear, aligned and effective leadership team structure to deliver scale and strategy
• An approach to making proactive decisions to protect your business short and long term in recession
• Strategies and processes for acquiring the right new clients
• Clarity on client revenue splits and strategy and plan to increase revenue from and value provided to existing clients
• How to maximise value of your delivered projects for your client and your organisation
• A practical process to optimise fee earning, team development and purpose into operations
• A robust process to attract, recruit, retain and grow the best fit team for your organisation
• How to become a learning organisation so that you are constantly ahead of the curve and improving
• How to realistically factor in development of the right Intellectual Property and use it in meeting your strategic goals
• An approach, templates and agendas to make strategy happen while still running the business
• How the full system comes together for a continually evolving and strengthening organisation

Beta launch

The Build on Purpose framework, including the coaching and mentoring, has supported scale and success for many consultancies and agencies on a one-to-one basis.

This new format takes it to a group basis, still delivered personally by our founder (see below), but with the addition of a peer level mastermind. It contains a combination of live webinars; group and one-to-one sessions; detailed recorded videos, templates and documentation; and peer group masterminds. The group contains the CEOs and leadership teams of a small, tightly selected, group of agencies / consultancies.

Our live sessions will also deal with the messiness that is people - open discussions and suggestions on dealing with the humanity that sits atop the frameworks, and the grey spaces that all leaders face.

As this is a beta launch, cost will not be an issue (companies that would struggle to fund this would likely be too small to qualify). The key criterion for participation will be company and CEO fit for the programme, and their capacity for engagement.

Structure

The full Build on Purpose programme covers all key areas of managing and scaling a values-led technology or digital agency / consultancy. Although there is clearly some overlap, the high level areas we work on are:

• The team - who does what, and how do we enable scale beyond the CEO;
• The pulses - the heartbeats that every company needs in order to control its business operationally, make strategy happen, and continually improve;
• The big picture - how the business fits into its overall purpose, and how it makes that real;
• Business areas - specific business areas within a technology / digital agency or consultancy.

CEO Space

Being CEO can be lonely. However transparent we aspire to be, there will always be some conversations, some topics, some concerns, some ambitions which we have no one to talk to about.

This is where the CEO Space comes in. Although other areas of the programme can be shared with your leadership team, this is a space for CEOs only. Through facilitated mastermind sessions, you will have discussions virtually, and if possible, in person on occasion with other values-centric CEOs of companies in our space. We will discuss issues central to your own mindset and growth, as well as some of the very human trials and tribulations of managing a group of individuals.

What our clients say