All of us leading businesses today face an unknown unknown.
An unk unk (the abbreviation that Boeing engineers gave this paradigm half a century before Rumsfeld made the phrase famous), throws up questions we have no certain answers to.
What will the world look like coming out of this? And when?
Will I lose clients while it's going on? Which ones?
Will I lose any of my team, heaven forbid?
What should my company look like coming out of this?
One of the best things about unk unks is that the very lack of certainty gives us an abnormally high influence on shaping outcomes.
Which in our business world means "what kind of business do we want to rebuild and lead"? In a volatile world, our actions can end up having a much bigger impact.
I'm raising Beyond the Quarter's ambition - in business and impact terms. And that starts with supporting other businesses survive and craft a purposeful and successful company out the other side.
To talk to Iyas about how to protect your business through the crisis and build a stronger and more purposeful one coming out of it, just book a time to chat.